The Permanent Campaign

This is the archive page for The Permanent Campaign, which is no longer actively sending. Sarah Isgur, a veteran of national campaigns and the hard-knocks world of political communications, provided insight into strategy and mechanics of political campaigns with some behind-the-scenes flavor along the way.

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The Sweep: The Gender Gap Takes Off Under 30

Plus: Why the economy will be the driving issue in November.

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The Sweep: Politics in a Post-Roe America

What to make of polls that show the Dobbs decision will help Democrats.

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The Sweep: What We Learned Last Week

Donald Trump’s hold on GOP primary voters isn’t absolute, but plenty of candidates will see his endorsement as valuable.

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The Sweep: The Politics of the January 6 Hearings

Plus: Cross-party friendships, and the gender gap lives on.

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The Sweep: Why Issues Don’t Change Votes

Plus: Advice from Tony Blair, and checking in on Arizona.

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The Sweep: Who’s Got the Best Strategy for 2024?

Some candidates are hitting Iowa, some are sticking closer to home or focused on the midterms.

The Sweep: A Focus on the Problem with Primaries

A surge in competitive primaries will push the GOP further to its base.

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The Sweep: Headed Toward a Recount in Pennsylvania

It’s too close to call in the Senate primary race between Mehmet Oz and David McCormick.

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The Sweep: Can the GOP Make Inroads With Non-White Democratic Voters?

Low Democratic approval ratings plus wedge issues could finally be a recipe for some small success.

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The Sweep: What Does J.D. Vance’s Victory Tell Us About the Midterms?

Plus: Elon Musk and shifts in the political spectrum.

The Sweep: Who Will Trump Endorse in the Missouri Senate Primary?

Plus: A look at crossover districts.

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The Sweep: What the Youth Vote Might Look Like in 2022

Turnout spiked among young voters in 2018 and 2020. But they are lukewarm on Democrats right now.

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The Sweep: To Agenda or Not? That Is the Question for the GOP.

Mitch McConnell has pushed back against Rick Scott’s proposed Senate campaign agenda. Meanwhile the House is touting its ‘Commitment to America’ plan.

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The Sweep: Tsunami or Ripple? What a Midterm Wave Might Look Like.

Plus, the House GOP touts female candidates.

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The Sweep: The Value of a Trump Endorsement

Three races that will let us know.

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The Sweep: How the Pennsylvania GOP Senate Primary Is Shaping Up

Plus: An explainer on leadership PACs.

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