Growth Marketing Manager

The Dispatch, a media company that provides engaged citizens with fact-based reporting and commentary on politics, policy and culture informed by conservative principles, is looking for a Growth Marketing Manager. This role will be responsible for growing The Dispatch’s membership base across email newsletters, podcasts and virtual/live events. As a platform focused on monetizing consumer engagement, this is a critical role with strong opportunities for advancement at a high-growth company. 

About The Dispatch:

At a time of growing industry uncertainty and an alarming erosion of civic discourse, The Dispatch stands out as a platform for thoughtful coverage, respectful dialogue and a wildly engaged community of paying members. We bring a perspective – we’re conservatives, classical liberals, libertarians – but we’re fiercely independent, standing apart from media outlets increasingly engaged in partisan boosterism. Started by Steve Hayes, the Editor-in-Chief of The Weekly Standard, and Jonah Goldberg, editor at The National Review in 2019, The Dispatch has filled a valuable gap on the center-right in the media ecosystem as captured in recent articles in Techcrunch, The Atlantic and other publications.

Responsibilities:

Acquisition

  • Develop and lead execution for TD’s marketing programs, overseeing all campaigns to drive new active members through organic, earned, paid and partnership channels

  • Devise and implement testing, targeting, and segmentation to maximize subscription conversion across all channels with an emphasis on email, social and podcast

  • Work with creative team to build an asset library for multivariate testing 

  • Work with editorial team on social media best practices around organic distribution

Funnel Optimization

  • Optimize onsite acquisition and customer funnel, and ensure messaging consistency and brand voice across all channels

  • Translate audience data into insights reports around which editorial teams can make more informed decisions

Retention

  • Optimize lifecycle strategy for nurturing free and paid subscribers, including improving welcome series, trigger campaigns around specific user behaviors, seasonal promotions and winback campaigns to re-engage dormant members

  • Implement gifting, referral and bulk buying strategy for brand evangelists

New Opportunities

  • Assist in growing merchandise and events strategy

  • Develop sales tools, including sell sheets, collateral, and presentations as needed to support senior leadership with business development initiatives

Who Are You:

  • Digital native with at least two (2) years in a performance marketing role at a digital media or commerce company

  • Track record running successful consumer-facing email marketing campaigns 

  • Demonstrated success with paid, earned, owned and partnership marketing tactics

  • You have a facility with Google Analytics and other relevant analytics software to help us better measure and influence prospect and user behavior

  • Ability to extract actionable insights from raw data and the ability to clearly communicate what the data means to stakeholders with various levels of numeracy 

  • Recognizably high-levels of emotional intelligence and ability to work effectively across departments, multiple vendors and partnering organizations for audience development efforts

  • Growing contact list of vendors and potential partners

  • Self-managing --  particularly in a world with remote work -- and comfortable in a culture of experimentation 

  • Connected to the news of the day, the changing face of culture and how that impacts consumer behaviors

  • Belief in the value of fact-based media and good faith arguments for the health of democracy

Based In: Washington, D.C, New York or anywhere

Benefits: Our growing roster of benefits includes:

  • Health insurance (80% paid for individuals)

  • Company equity

  • FSA and HSA

  • Short-Term and Long-Term Disability

  • 401K match

  • Cell phone benefit

How To Apply:

Submit your resume, here

We’re committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We’re proud to be an equal opportunity workplace.

See more careers at The Dispatch.