The Sweep: Midweek Mop-Up with Dave Kochel

A tutorial on how direct mail campaigns work, and how they are more important than ever this year.

I met Dave in 2016 when we were fellows at Harvard’s Institute of Politics together. It was a little like going back to college ourselves, but adultier and without midterms. The six of us fellows lived together on campus and spent all of our free time together, cooking dinner and staying up late talking politics in our PJs. And we did it all against the…

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