The Sweep: To Agenda or Not? That Is the Question for the GOP.
Mitch McConnell has pushed back against Rick Scott’s proposed Senate campaign agenda. Meanwhile the House is touting its ‘Commitment to America’ plan.
Campaign Quick Hits
New Ways to Spend Money: As I’ve said before, money is becoming increasingly less important in campaigns because we’ve reached the point of diminishing returns. There is a necessary amount to be competitive, but after that, the effectiveness of every dollar spent goes down dramatically.
At the same time, we know the most effective persuasion tactic isn’t TV, yard signs, or even door knocking. It’s having a conversation with someone you know.
Combine these two ideas and you get: “paid relational organizing” aka paying people to talk to their friends about politics.
Democrats already deployed the idea in the 2021 Georgia Senate runoff elections to great effect:
“The Ossoff team hired 2,800 Georgians, specifically targeting those with little or no voting history themselves to do this outreach to their own networks. … A post-election analysis found their efforts boosted turnout by an estimated 3.8 percent among the 160,000 voters targeted through their relational program. Ossoff and now-Sen. Raphael Warnock (D-Ga.) won by 1.2 points and 2.1 points respectively, flipping the state and the Senate to Democrats.”
Roll your eyes all you want, but this looks smart to me. Campaigns are under immense pressure to spend all of their money so that if they lose, they don’t look like they left anything on the field. The excess money inevitably goes to TV or digital advertising in which the media consultants make gobs of money off “the buy” and the ads themselves aren’t that effective because the market is so saturated. So if you’ve got unlimited cash, at some point, you might as well start paying your voters to act as mini, walking billboards.
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