Vice President, Marketing
About The Dispatch: At a time of growing industry uncertainty and an alarming erosion of civic discourse, The Dispatch stands out as a platform for thoughtful coverage, respectful dialogue and a wildly engaged community of paying members. We bring a perspective – we’re conservatives, classical liberals, libertarians – but we’re fiercely independent, standing apart from media outlets increasingly engaged in partisan boosterism. Started by Steve Hayes, the Editor-in-Chief of The Weekly Standard, and Jonah Goldberg, editor at The National Review in 2019, The Dispatch has filled a valuable gap on the center-right in the media ecosystem as captured in recent articles in Techcrunch, The Atlantic and other publications.
Reporting to the Chief Operating Officer, the VP, Marketing will be integral to the development and performance of The Dispatch’s brand, and will be responsible for driving audience, growing and retaining the subscriber base, promoting editorial output and partnerships, and optimizing revenue. This individual is brimming with ideas about how to grow a digital news organization, using digital platforms, social media, and all types of marketing, including consumer and performance marketing.
Oversee all performance marketing, reader acquisition and retention, subscriptions, sales support, and social media.
Build the audience development strategy, continually looking for insights and understandings of target personas and ways to reach them.
Create innovative marketing programs and campaigns and develop the mechanisms to attract key audiences, retain them, and encourage them to come back, time and again.
Manage the marketing budget and ensure that all marketing milestones are achieved on time and within budget.
Work closely with editorial leadership to integrate audience metrics into daily deadlines, content length, headline composition, etc.
Define and oversee the marketing tech stack, including subscriptions systems and platforms, and QA processes and tools, among others.
Ensure a culture of accountability, high performance, and ethical behavior.
Early Goals - First 90 Days
Partner with business and editorial stakeholders to develop marketing strategies that reinforce the brand.
Implement effective, data-driven audience growth, engagement, and retention strategies.
Devise measurement strategies, implementing the right tools to analyze digital metrics and trends to optimize performance.
Develop the methodology, process, and quality assurance templates for creative development.
Hire one to three FTE’s to cover PR, events, and other marketing functions.
Skills and Qualifications:
Experience working within a news brand, a digital-first media brand, or a technology start-up.
Extensive digital growth, content, and performance marketing knowledge with proven success implementing, analyzing, and leveraging digital measures.
Understanding of the rapidly-changing digital media landscape and various revenue strategies.
Deep understanding of ‘big data’ and how to embed performance metrics to drive business results.
Proven track record planning and executing cost-effective, high-yield growth and retention initiatives.
Previous success building and/or transforming marketing functions.
Extensive experience leading social media and/or creative teams.
An executive with a player/ coach style who is a good mentor and team builder.
A high EQ leader, effective in collaborative and transparent organizations, who has executive-level presentation skills and sets a personal example of integrity.
Minimum 5 years of experience in marketing and digital roles with an emphasis on newsletters and subscriptions.
Highly targeted experience in the direct-to-consumer space.
Credentials working with all media channels and particularly working with acquisition/ ROI-driven activity.
BA and/or professional qualification in marketing and /or digital.
To apply please submit your resume.
We’re committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We’re proud to be an equal opportunity workplace.