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We think the very best indicator that we’re doing something right is the incredible quality of our members. Not to toot our own horn, but we kind of planned it this way. When Steve and I went out to raise money for The Dispatch, we decided halfway into the process that we didn’t want any of the private equity money that so often ruins journalistic startups. If you take money from people who want a “10X” return on their investment, you have to care more about the quantity of your readers than about the quality. We wanted to build up an audience that would stick with us for a lifetime, not a fiscal quarter.
And we did that. We have an amazing retention rate for existing members, in part because they—you—get what we’re trying to do. The loyalty, support, and critical feedback of our members is something we take enormous pride in.