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Goopy Infowars

When both sides try to peddle the same garbage in different packaging.

Gwyneth Paltrow speaks during In goop Health Summit in Los Angeles, California. (Photo by Rachel Murray/Getty Images)

Dear Reader (including all of the new experts on New York’s criminal code),

Justice has been served! 

I’m of course referring to Gwyneth Paltrow being vindicated in court. What did you think I meant?

Truth be told, I didn’t know about the Paltrow case until very recently and, while I think she probably deserved to win, I can’t actually muster any sustained interest in the story.

But while reading up about the trial for a TV hit the other day, I finally stumbled on the analogy I have been craving for years. 

I’m going to keep you in suspense for a bit. I’m going to ease into my analogy like an overstressed multimillionaire who, after being forced to fly commercial to Jackson Hole, settles into a tub of hot fizzy water flavored with Paltrow’s very own “‘The Martini’ emotional detox bath soak.”

Here’s the description offered at Paltrow’s “goop” webstore (the “g” is lowercase so you know it’s not contaminated with corporate toxins long associated with conventional English usage):

This body-and-spirit-centering bath soak, infused with Himalayan pink salt, helps take the edge off during turbulent times (or after a crazy day). Called “The Martini” after the traditional name for the last take of the day in filmmaking,  the soak is made with Epsom salts, chia-seed oil, passionflower, valerian root, myrrh, Australian sandalwood, and wild-crafted frankincense.

In case you’re literally one of the unwashed, you might want to try some Shaman Black Charcoal Soap for $22 per 4-ounce bar. I particularly appreciate that they provide instructions for how to use this product in the “how to use” tab on the site:

Wet face and hands. Create a lather in your hands and smooth over skin, massaging in circular motions. Splash warm water on your face to remove.

Not since Mortimer and Randolph Duke explained to Billy Ray Valentine that bacon can be found in a bacon, lettuce, and tomato sandwich has there been a moment more worthy of looking straight into the camera with a “WTF?” face. 

But if you’re merely figuratively one of the great unwashed who don’t know how expensive it is to look—or at least feel—effortlessly beautiful, Paltrow’s goop is a very successful “wellness and lifestyle” brand. It was originally spun off from her newsletter, which dispensed advice like “eliminate white foods” and soul-unburdening confessions like, “I love being in spaces that are clean and feel nice.” (Take that messy dumpster dwellers!)

Now, I’m sure some of the products she peddles are fine, even though I think people are paying a premium to be able to say they are the kinds of people who pay a premium for being able to say they shop at goop. I think this kind of thing is one of the ickier aspects of capitalism. But freedom means being broadly free to buy stuff that makes you feel good about yourself, even if I think it’s foolish—and fun to mock. 

Anyway, the reason I bring up goop is that while reading up on the Paltrow trial, I remembered a story from five years ago. In a New York Times profile of Amanda Chantal Bacon, “a lifestyle guru” who “perfected the celebrity wellness business,” it was revealed that Paltrow’s goop and Alex Jones’—yes, that Alex Jones—Infowars online store sell many of the same products

From a partial list compiled by Harper’s:   

INFOWARS KNOCKOUT SLEEP SUPPORT: an all-natural sleep supplement

GOOP DREAM DUST: a soothing edible nightcap

INFOWARS SUPER FEMALE VITALITY: ancient wisdom reinterpreted in modern equipment

GOOP SEX DUST: a lusty edible formula alchemized to ignite sexy energy

INFOWARS BIOME DEFENSE 50: a blend of 50 billion live and active cultures from twenty-three probiotic strains

GOOP ANTIOXIDANT INNER-BEAUTY BOOST: probiotic concentrate made with organic papaya leaf, pomegranate, green tea, vitamin E

INFOWARS BRAIN FORCE PLUS: flip the switch and supercharge your state of mind

GOOP RHODIOLA BRAIN TONIC: this Tibetan chi tonic improves the body’s ability to absorb oxygen

INFOWARS WAKE UP AMERICA! PATRIOT BLEND: Alex Jones’s favorite cup of coffee

GOOP WHY AM I SO EFFING TIRED?: formulated with vitamins and supplements sourced from ancient Ayurveda.

Asymmetric both sides-ism.

I’m getting to the big analogy-reveal, I promise. Indulge me for a few more moments (or one single moment; I don’t know the correct unit of measurement).

 I’ve been a broken record about my sincere embrace of “both sides-ism.” By which I mean, if you didn’t know, I have huge problems with, well, both sides of the political divide these days. 

I called my podcast The Remnant as an homage to Albert Jay Nock’s concept of a group of people who react to the false pieties and hysterical obsessions of mass politics the way Billy Ray reacted to the Dukes. Nock could be grandiose in his descriptions of the Remnant. “The Remnant are those who have been touched by a spark from the soul of the world, and who will never surrender to anything less than the Truth,” he wrote in Memoirs of a Superfluous Man. The Remnant, he explained, “is not a political party or a social movement, but a spiritual and intellectual fellowship that transcends all such categories.”

Now, I’m not quite as arrogant about it. I just see the Remnant in humbler terms: the good and decent people, of all walks of life, all parties, and all faiths who don’t want to get caught up in all the B.S. 

Regardless, this stance annoys a great many people. I’ll spare you a recap of all the attacks on my motives from the left, the right, and from some on the extreme “Never Trump” right. I’ll just say I’m not trying to curry favor with either side, as so many claim. If that was my goal, I’ve behaved idiotically. 

But as I’ve often discussed, one criticism of “both sides-ism” strikes me as utterly fair.  The dysfunction on the left and right is not symmetrical. For instance, elite universities, the legacy media, and Hollywood are dominated by the left. That means their influence is going to be different than a bunch of right-wing websites, radio stations, and relative red state backwaters. I don’t think this is disputable.

I mean I guess you can dispute it. One thing the last seven years has demonstrated is the infinite capacity of some people to dispute just about anything. I just don’t think you can plausibly refute it. 

Symmetry is aesthetically seductive, but it’s also intellectually seductive. For example, during the Cold War, many on the left liked to claim moral equivalence between the U.S. and the Soviet Union. They weren’t remotely equivalent. Yes, America did some unsavory things and the Soviet Union did too. But they weren’t equivalent or, if you will, symmetrical. Intellectuals who could keep their wits about them could acknowledge the criticisms of the U.S. without conceding to the claim that we were no better than the Soviet Union. 

There was a weird confluence between anti-communist ideologues and anti-American ones. Some anti-communists would often leap to the conclusion that criticism of America translated into support for the USSR. And some anti-American ideologues would leap to the conclusion that criticism of the USSR was de facto support for America. This negative polarization yielded a lot of popular front nonsense, where conservatives couldn’t criticize Joseph McCarthy without being accused of being secret commies and lefties couldn’t acknowledge that Stalin was a genocidal monster without being accused of supporting McCarthyism. 

Now, one last point needs to be made. McCarthy was a drunk and a demagogue who harmed the anti-communist cause more than he helped. But he wasn’t frick’n Stalin! In other words, criticizing both McCarthy and Stalin is a form of both sides-ism, but it would be moronic to say that America during the McCarthy era was morally equivalent—i.e. symmetrical—to Stalinist Russia (a bunch of screenwriters losing their jobs is not equivalent in any way to Ukrainian genocide or the show trials). But to read some of the debates back then, it’s amazing to see how distorted everything got. Criticize Stalin and some Red would instantly assume you supported McCarthy. Criticize McCarthy—or even fail to praise him!—and some Bircher type would instantly assume you were on Stalin’s payroll. 

The Jones-Paltrow parallax. 

Okay, I’ve dragged this out long enough. The loudest forces on the left and right remind me of the Jones-Paltrow schtick. Jones is a hairy, bullying, meathead liar who has gotten rich off his kayfabe rebellion. Paltrow is a beautiful intellectual lightweight desperate to prove she’s more than a pretty face who would be welcome at any awards show VIP after party. They package their wares and their profiles very differently, but they’re both in the snake oil business. 

Now, Paltrow, as far as I know, is indisputably a better person than Jones. She’s not a bigot. She never tormented the parents of murdered kindergartners with claims they faked their own kids’ slaughter. But she peddles her own brand of crazy. She apparently believes water has feelings and is a proponent of vagina steaming, which is weird because she also sells candles that apparently smell like the pre-steamed version.  She hawked “bio frequency healing stickers”—for $120—“made with the same conductive carbon material NASA uses to line space suits so they can monitor an astronaut’s vitals during wear.”

NASA had to come out with a fact check, telling Gizmodo that they “do not have any conductive carbon material lining the spacesuits.” 

Now, I’m not going to go through Jones’ store, but they sell crazy stuff there too, including an Alex Jones for President 2024 T-shirt, proving all by itself that his customers are suckers too. He’s also said even crazier stuff, about the government’s “weather weapons,” and how the Pentagon is poisoning the water supply with chemicals that turn people—and frogs!—super gay (I always thought that Ms. Piggy was just Kermit’s beard). 

But you see what I’m getting at? Both Jones and Paltrow are satisfying different markets for bullsh*t. Culturally, they couldn’t be more different. But the similarities are just as worthy of criticism as the differences. 

The Bullsh*t Industrial Complex

So let’s bring this analogy online. When Barack Obama was running for president, I had a field day mocking the messianism from his biggest fans. Again, I’m using “messianism” literally. As Barbara Walters later admitted on The View, “We thought he was going to be—I shouldn’t say this at Christmas time—but the next Messiah.”

I thought it was creepy, cultish nonsense (And he encouraged it. I mean he actually defined sin as “being out of alignment with my values.”)

I think the messianism stuff around Trump is even creepier, more cultish, and even more stupid. I mean Obama was never my idea of a messiah, but Trump falls even further from the mark. And I think the Obama stuff, as bad as it was, was less heretical and blasphemous than garbage like this:

So sure, Obama was more intellectual and more morally upright than Trump—by a wide margin—but that’s my point. Just because I object to one thing that doesn’t mean I have to endorse its supposed opposite. Among the most annoying complaints I get from people are the ones that go, “I can’t take your criticism of X seriously unless you criticize Y even more.” 

Put aside the fact that I am a reliable critic of both X and Y—they’re too pointy!—the simple truth is that whatever the flaws of X are, they are not contingent on what I think about the flaws of Y. There is no quantum entanglement, no EPR doctrine, that says if Team A did something bad, it’s not bad when Team B does it.  People who were utterly creeped about by the Obama cult of personality are perfectly comfortable with the Trump cult of personality. People who thought Obama’s cult of personality was harmless—or deserved!—are appalled by Trump’s. Similarly, many of the conservatives who decried Clinton’s lying and sexual predation now seem to think Clinton’s sins absolve Trump’s. 

Those who bristle at the cognitive dissonance aroused by such observations will often retreat to some bunker and declare, “Well the other side’s badness was worse than my side’s!” And in some cases they’re right. But so frickin’ what? Serial killers typically only murder a few or a few dozen people. Hitler murdered millions. So, I argue, Hitler was worse than, say, the Zodiac killer. That doesn’t mean the Zodiac killer was somehow good. Both sides routinely fall into the trap of grading political—and personal—morality on a curve. If the highest grade on the chemistry test is a 37, that may make it an A, but it doesn’t make it impressive. 

I’m fine with discussing who is behaving worse in the culture war mosh pits. Is wokeness worse than MAGA nationalism? Is left-wing industrial policy worse than right-wing industrial policy? Is Trump sleazier than Clinton?  I have opinions! But it’s a pointless and exhausting argument if “not as bad as” gets redefined to mean “good.”

One last point. I care more about conservatism than progressivism. When progressives behave stupidly or creepily, I have no investment at risk. And while I’d prefer progressivism to be less crazy for the good of the country, when it behaves crazily it provides an opportunity for conservatives to win arguments and win over people. When conservatives behave like idiots or cultists, it’s bad for the ideas and principles I care deeply about. As a Remnanty conservative, I feel a greater obligation to point out when conservatives are doing it wrong. 

(For instance, the New York Young Republican Club issued a statement in defense of Trump that reads like someone asked ChatGPT to write some German American Bund tract and then translate it into English.  Just reading it will make you and your descendants dumber unto the seventh generation.) 

So to my leftist friends, I think a lot of your stuff—whether you call it woke or intersectional or “conscious” or Filbert—is anti-American, illiberal, and dangerous. To my right-wing friends, I think a lot of your junk is anti-American, illiberal, and dangerous. Sometimes the rightwing stuff is worse, sometimes the leftwing stuff is worse. Bad leftwing ideas peddled by universities are more dangerous than even worse ideas peddled by YouTubers. But they’re all bad. 

And just because you belong to a tribe that thinks the goopy ideas are fashionably cool or just because you belong to a tribe that thinks the Infowarish stuff is brave and patriotic doesn’t mean that both sides aren’t a hot mess—in the same way that snake oil marketed as Brain Tonic is no less fraudulent than stuff packaged as Brain Force Plus. It’s all brainless. 

Various & Sundry 

Canine update: I’ve been meaning to thank a reader for months for sending me a portrait of Pippa painted by her husband. I don’t want to use their name(s) but it’s on the mantle and we’ll get it framed. The beasts are doing well. Pippa was very smiley this morning and had some good, Remnanty advice (dogs are part of the Remnant) for all the people losing their minds on Twitter. Speaking of smiles, lots of people ask me about Clover, Zoe and Pippa’s buddy on the midday walks. She’s a very happy Boykin spaniel, but she doesn’t smile much. Meanwhile, Zoë is getting very bossy about treat time in the mornings. I opted to make coffee first and dispense treats second, and she yelled at me. Also, I know this is a weird complaint, but I do get annoyed by people who don’t smile, wave, or otherwise say howdy to the girls when they want to say hello. Pippa gets annoyed too. Gracie just gets annoyed when she doesn’t get her way about anything.


And now, the weird stuff

Jonah Goldberg is editor-in-chief and co-founder of The Dispatch, based in Washington, D.C. Prior to that, enormous lizards roamed the Earth. More immediately prior to that, Jonah spent two decades at National Review, where he was a senior editor, among other things. He is also a bestselling author, longtime columnist for the Los Angeles Times, commentator for CNN, and a senior fellow at the American Enterprise Institute. When he is not writing the G-File or hosting The Remnant podcast, he finds real joy in family time, attending to his dogs and cat, and blaming Steve Hayes for various things.