Campaign Quick Hits
A Paid Press Release: On Monday, the Democratic National Committee announced that it has leased billboards for one month in 20 states “to thank Biden and Democratic senators for approving $1,400 stimulus checks” and “remind motorists that their GOP senators opposed the payments to 127 million Americans.”
Billboards don’t cost a lot of money and I’ll bet they sent that press release to every local newspaper, television, and radio station in each of those states. Technically, earned media is what you get for free—your candidate says something crazy to get attention. A paid press release is when you spend a little bit of money—a clever ad that only runs on television one time, for example—and try to make news out of it.
This, my friends, is a great example of a paid press release.