The Sweep: The GOP Plays Hungry, Hungry Hippos With Campaign Emails
Spam Filters … or Badly Behaved Hippos?
Conservative radio host Erick Erickson had a great post about the email fundraising wars.
Earlier this year, a North Carolina State University study found that Google “flagged more Republican campaign emails as spam than Democratic emails during the 2020 election season, and ended up sending as few as 32% of GOP emails to inboxes.” Republicans argue that this bias has cost them upward of $2 billion in small-dollar donations they could have raised from email solicitations.
And indeed, Axios reported just last week that “Democrats across the 10 most competitive Senate races are out-raising Republicans by more than $75 million among small-dollar donors — those giving less than $200 — according to an Axios analysis of Federal Election Commission records.”
But Erick has a different take.