Hey,

Here’s a general rule of thumb (it’s not an iron law or anything, just a good practice when it comes to media consumption): If a headline counts as a bombshell, ask yourself whether it would still be a bombshell if the opposite were true.

For instance, “Scientists Invent Faster Than Light Travel,” or “NASA Discovers Intelligent Life on Mars” would be big news. But “Scientists Still Can’t Crack Faster Than Light Travel” or “NASA Mission Reports Lifeless Rocks Found on Mars” wouldn’t be that big a deal.

Now consider this headline that popped up pretty much everywhere: