Last month, Donald Trump decided his campaign needed a shot in the arm. Badly trailing in the polls against Joe Biden, Trump was looking for a way to recapture the support he’d been hemorrhaging among white suburban women—a cohort that is credited with helping send him to the White House in 2016, drove the blue wave election of 2018, and doesn’t seem inclined to return to the GOP fold this year either.
How to reach these people? It was a little late in the game to change the things that had driven them away in the first place: The unpresidential behavior, the smashmouth vulgarity and controversy, the demagoguery and insults and racial grievance. But what if there was another way? A way, perhaps, to get the suburban women themselves in on a little grievance-based action?
This seems to have been the thought process that led Trump to announce he was revoking an Obama-era housing rule which, in his telling, was part of Obama’s—and now Biden’s—plan to “destroy the suburbs” with a dreaded influx of the urban poor.
On the heels of Biden’s announcement that Kamala Harris would be his running mate, Trump returned to the talking point this week, adding a (misspelled) dig at Sen. Cory Booker for good measure: